Tuesday, April 28, 2009

Confessions of an Economic Hit Man (a business and marketing application case study)

This is not a political statment or a conspiracy rant rather listen and answer these rhetorical questions treating this as a case study:
  • What is business?
  • What methods of marketing are being employed?
  • Are these methods effective?
  • Do you view this person as credible? Why or why not?
  • Does this inspire you to buy his book?
  • How effective is his use of social media?
  • What lessons on ethics can be taken?
  • Does business have to be exploitive?
  • What is market saturation?
  • Assuming the business model he discusses is real what areits flaws?
  • How would you build a sustainable business if you had access to the resources hementions?
  • What lessons can you take from this that you can use in your business?

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