Confessions of an Economic Hit Man (a business and marketing application case study)

This is not a political statment or a conspiracy rant rather listen and answer these rhetorical questions treating this as a case study:

• What is business?
  
• What methods of marketing are being employed?
  
• Are these methods effective?
  
• Do you view this person as credible? Why or why not?
  
• Does this inspire you to buy his book?
  
• How effective is his use of social media?
  
• What lessons on ethics can be taken?
  
• Does business have to be exploitive?
• What is market saturation?
• Assuming the business model he discusses is real what areits flaws?
• How would you build a sustainable business if you had access to the resources hementions?
• What lessons can you take from this that you can use in your business?