Importance of Core Values

Core values are who we are as people and businesses. When we loose focus or allow others to distract and derail us (including society) we get ourselves in trouble and we lake the discipline to achieve our goals more or less determine them and be default we allow others - including society - to dictate our lives and outcomes. Lack or loss of these values is also what in som ecases cause business to loss sight of the fact that their purpose is to serve their customers and clients and respect their employees and focus instead on how much money they are making or how they can exploit instead of serve.