A few thoughts on Social Media

Attended the #smcgreenville meeting today and listened to a presentation by Ruby Tuesday. Also read an article about social media and it dawned on me that many neither understand nor make proper use of social media causing unrealistic expectations and while essential slow adaption by many corporations in part due to fear of change in culture or processes because they fail to undestand the power of having actual real time market information on how they or their brand is presenting.

Lets make this simple - social = interactive and media = advertising